The Psychology of Radon Inaction Jeff, fascinating topic - thank you for sharing the report. I think about this topic a lot. Yesterday, I stopped to grab a coffee at Mt. Hood, while driving between Portland and Bend, OR. In the course of chit chat with the gal making my latte the topic of cougars came up. A woman hiker was killed last year very near this coffee shop. Interstingly, conversations about dangerous cougars are not uncommon in rural Oregon. I say interestingly because while an estimated 250 Oregonians die each year from Radon associated lung cancer, the woman killed last was the first modern day report of a person killed by a cougar in Oregon. I suspect, based upon antidotel evidence, that more Oregonians in coffee shops talk about cougar risks than Radon risks — despite the minuscule chance of being attacked by a cougar and much greater risk posed by Radon. Bottom line: people are often not. rational. Another brief example of risk assessment by the public. I recently noticed a fellow looking at handguns in the case an outdoor store. We started chatting. He said he wanted a gun for self protection. I asked if he thought violent crime was getting worse. He informed me it was getting much worse quickly. Wellll, statistics indicate violent crime has fallen to the lowest levels in decades (chicago not withstanding). ‘This fellow will spend $500 on a Glock, but probably not $25 on a Radon tent kit. People are not rational.